Maybe it's my fault. After all, a few months ago I complained that the GEICO caveman commercials were getting old and recommended that the company roll out a new ad campaign. I figured a big insurance company with a gazilliony dollars in revenue might invest in a decent ad budget and come up with some fresh and new ideas. Well, after what clearly amounted to a heavy vetting process with thousands of cutting-edge marketing concepts being bandied about, the company unveiled a new, high-tech, GEICO mascot:
This, apparently, is known as "The Money You Could Be Saving With GEICO," or its cute acronym, TMYCBSWG. Holy shit.
The commercials are almost as baffling as the decision to make an anthropomorphic wad of cash with creepy googly eyes as the company spokesthing. In my personal favorite ad, an old hag is perpetually giggling and glancing over her shoulder at a Chinese restaurant while her defeated husband is mowing down on his Happy Combo #5. At some point, the waiter points out that the woman is, inexplicably, flirting with TMYCBSWG. The whore's response: "I know." Cue the theme music! (Rockwell's "Somebody's Watching Me").
You know, I have enough problems watching my money fly out the door. I don't need my money watching me. Especially if its following me around and staring at me with cold, dead eyes. Taunting me. Trying to snare me in its haunting gaze. Calling to me. Calling...Hey, maybe those caveman commercials weren't half bad.
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