GEICO Cavemen--Prissy Prehistoric Pussies
GEICO is apparently unaware of the concept of the law of diminishing returns. The first 76 commercials featuring the cavemen were pretty funny. It was entertaining, anachronistic fish-out-of-water type stuff. You know, cavemen living among us and dealing with stereotypes. The "roast duck with the mango salsa" commercial...hysterical. It actually worked on a variety of levels and was even marginally socially relevant.
Then the TV show happened. Oops. And when the show was cancelled 15 minutes after the pilot aired, instead of taking the hint that maybe the ad campaign had hit a wall, the company pushed on. Now, instead of battling stereotypes with witty banter, the cavemen are starting to act like whiny crybabies
For instance, there's the spot with the two guys on motorcycles. They get off their bikes to meet two smoking hot chicks, then one of them spots a caveman billboard ad. Both dudes then apparently get so pissed off, they then leave the chicks hanging and get back on their bikes. I can't even begin to tell you what's wrong with that scenario...OK, yes I can. First of all, I never realized that cro-magnons were overly-sensitive sissypants. I guess testosterone levels were lower 50 million years ago. Second, if I even had a .00001 chance of banging one of those chicks, there could have been a billboard promoting graphic midget clown porn starring my extended family, and I would not have budged.
Then there's another one with a caveman and his way-too-cute girlfriend doing some beachcombing with a metal detector. He finds a set of keys and is happy until...you guessed it...there's a GEICO keychain attached. He then storms off in a snit and leaves his chick to pick up after him. If I were his girlfriend, I would have El Kabonged him with the metal detector and left him with a wooly mammoth-sized dent in his huge prehistoric noggin.
Can you imagine if the Whassup! guys were still doing commercials now? That's kind of where the GEICO ads are. Time for a new campaign. Maybe something new and edgy involving lesbian strippers. How's this for a new slogan: "15 minutes can save you 15% or more on your car insurance... more than enough for a lap dance and a visit to the Champagne Room." That would be one hell of a Super Bowl commercial.
2 comments:
Dude.
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You're killing me, here.
Right on point! Too much of a good thing. I absolutely loved the adds . . . when there were three of them.
The very first one with the boom mike operator ("DUDE! NOT COOL!")-catches you completely unaware.
The mango salsa one-for the pure prissy/bitchy look coming from the caveman who lost his appetite by sitting with the un-PC advertising announcer. I ask you, truly who is the REAL neanderthal at that table, the rude announcer or the sensitive caveman. Alright, its probably still the caveman (unless you are talking about "figuarative" neanderthals).
The airport one-so much conveyed without a word spoken. If they were going to run just one add in the campaign, this should have been it.
However, there is one other aspect to the motorcycle commercial that ticks me off. The cavemen are wearing leathers more appropriate for a suzuki or other Japanese style "Crotch Rocket" bike. However, they are riding either Harleys or Harley knock offs. Serious foul.
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